Making Globalization or Consumer Behavior

Making Globalization

Author: Robert J Holton

This book offers a clear and concise account of the key debates in the globalization literature, serving as an accessible introduction to students new to the topic. It deals even-handedly with all the various dimensions of globalization--political, economic, social and cultural--and particularly draws attention to the role of people in processes of globalization. The book's historical dimension and its multicultural focus ensure that globalization is shown neither to be an inexorable process nor one that can be equated simply with Westernization.

Table of Contents:

1	Introduction	1
2	When did globalization begin?	28
3	Global patterning : systems, structures, fields, networks, Webs, and flows	55
4	Globalization and the transformation of space, and time	81
5	Global, national, regional, and local : competing or inter-dependent?	105
6	Global civil society	132
7	Globalization and its discontents	159
8	The making of globalization : puzzles and prospects	185

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Consumer Behavior

Author: James F Engel

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.