Microeconomics or The Encyclopaedic Dictionary of Marketing

Microeconomics: With Xtra! Access Card

Author: Roger A Arnold

Offering a unique blend of solid theoretical content and student accessibility, this text: 1) covers all the basics of microeconomics, 2) gives student a clear idea of how economists think about the world, 3) stresses the key concepts in economics, and 4) is extremely rich in intriguing applications that convey the prevalence of economics in everyday life. By applying economics to phenomenon that students are familiar with and interested in, this book demonstrates like no other text how economic analysis can be applied to virtually anything of interest, thus helping students develop true economic intuition. Additional student-oriented features include a unique active-learning format, an emphasis on developing economic analysis skills, and an outstanding visual program for exhibits and graphs.

Table of Contents:

AN INTRODUCTION TO ECONOMICS. PART ONE: ECONOMICS: THE SCIENCE OF SCARCITY. 1. What Economics is About. Appendix A: Working with Diagrams. 2. Trade, Tradeoffs, and Economics Systems. 3. Supply, Demand, and Price: The Theory. 4. Applications of Supply and Demand: Explaining and Predicting Market and Nonmarket Behavior. MICROECONOMICS. PART TWO: MICROECONOMIC FUNDAMENTALS. 5. Elasticity. 6. The Logic of Consumer Choice. Appendix B: Budget Constraint and Indifference Curve Analysis. 7. The Firm. 8. Production and Costs. PART THREE: PRODUCT MARKETS AND POLICIES. 9. Perfect Competition. 10. Monopoly. 11. Monopolistic Competition and Oligopoly. 12. Government and Product Markets: Antitrust and Regulation. 13. Agriculture: Farmers' Problems, Government Policies, and Unintended Effects. PART FOUR: FACTOR MARKETS AND RELATED ISSUES. 14. Factor Markets: With Emphasis on the Labor Market. 15. Wages, Unions, and Labor. 16. The Distribution of Income and Poverty. 17. Interest, Rent, and Profit. PART FIVE: MARKET FAILURE AND PUBLIC CHOICE. 18. Market Failure: Externalities, Public Goods, and Asymmetric Information. 19. Public Choice: Economic Theory Applied to Politics. THE WORLD ECONOMY. PART SIX: INTERNATIONAL ECONOMICS: THEORY AND POLICY. 20. International Trade. 21. International Finance. 22. International Economic Development.

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The Encyclopaedic Dictionary of Marketing

Author:

In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance.

This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of:

• General marketing
• Consumer behavior
• Advertising
• Sales promotion
• Sales management
• Retailing
• International marketing
• E-marketing
• Services marketing

Examples, illustrations, figures, and charts have been provided in order to better explain some of the terms. Lucidly written, this encyclopaedic dictionary will serve as a source of ready reference for all those in the area of marketing including students, research scholars, teachers, managers and marketing consultants.