Competitive Strategy for Media Firms Strategic and Brand Management in Changing Media Markets or New Geography of Global Income Inequality

Competitive Strategy for Media Firms Strategic and Brand Management in Changing Media Markets

Author: Sylvia M Chan Olmsted

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Table of Contents:

1	Introduction : enter the arena of strategic media management	1
2	A primer in strategic management for media firms	13
3	A primer in corporate and international strategy for media firms	38
4	A primer in brand management for media firms	57
5	Strategy and competition in the new broadcast industries	76
6	Strategy and competition in the multichannel media industry	106
7	Strategy and competition in the enhanced television market	136
8	Strategy and competition in the broadband communications market	160
9	Strategy and competition of global media conglomerates	179
10	Conclusions	203

Look this: Eat and Grow Thin or Pineapples

New Geography of Global Income Inequality

Author: Glenn Firebaugh

The surprising finding of this book is that, contrary to conventional wisdom, global income inequality is decreasing. Critics of globalization and others maintain that the spread of consumer capitalism is dramatically polarizing the worldwide distribution of income. But as the demographer Glenn Firebaugh carefully shows, income inequality for the world peaked in the late twentieth century and is now heading downward because of declining income inequality across nations. Furthermore, as income inequality declines across nations, it is rising within nations (though not as rapidly as it is declining across nations). Firebaugh claims that this historic transition represents a new geography of global income inequality in the twenty-first century.

This book documents the new geography, describes its causes, and explains why other analysts have missed one of the defining features of our era-a transition in inequality that is reducing the importance of where a person is born in determining his or her future well-being.