Images of Strategy
Author: Stephen Cummings
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
• An innovative and multi-functional approach to strategic management.
• Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
• Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
• Includes case examples to illustrate the chapters.
• Provides further reading sections and student questions
• Written by a team of top management scholars with many years of successful MBA teaching experience.
Further lecturer resources and links, including case analyses and Power Point slides, are available at blackwellpublishing.com/cummings
Table of Contents:
Notes on Contributors | ||
Preface | ||
1 | Images of Strategy | 1 |
2 | Strategy as Ethos | 41 |
3 | Strategy as Organizing | 74 |
4 | Strategy as Intention and Anticipation | 105 |
5 | Strategy as Orchestrating Knowledge | 136 |
6 | Strategy as Data Plus Sense-Making | 164 |
7 | Strategy as Creativity | 197 |
8 | Strategy as Exploration and Interconnection | 228 |
9 | Strategy as Systems Thinking | 266 |
10 | Strategy as Process, Power and Change | 301 |
11 | Strategy as Marketing | 331 |
12 | Strategy as Numbers | 356 |
13 | Strategy as Decision Making | 383 |
14 | Strategy as Orientation and Animation | 411 |
Index | 438 |
New interesting textbook: Experimentación de Sistema informativo de dirección
Banking Across State Lines: Public and Private Consequences
Author: Peter S S Ros
With full-service nationwide banking on the verge of becoming a reality in the U.S., here is a thoughtful analysis of how it emerged and what its effects will be. Dr. Rose is frankly skeptical. He sees advantages but he also predicts significant disadvantages, mainly in the form of possibly higher fees and reduced personal attention for consumers of banking services. His book provides the best summary available of the research findings to date and one of the best summaries of new federal interstate banking rules enacted by Congress and signed into law in 1994. This is an important book not only for executives engaged in government-relations work throughout the financial services industry, and for those engaged in marketing and strategic planning, but also for public policy people in the private and public sectors.
Booknews
A skeptical analysis of the interstate banking trend, providing a summary of research findings and reviewing laws and legislation while predicting significant disadvantages for consumers in terms of higher fees and reduced service. Rose (finance and business administration, Texas A&M U.) overviews the US trend toward a consolidated banking system, identifies the causes of the movement, governmental interventions, and the evolution of federal and state restrictions against interstate banking toward the 1990 laws allowing nationwide banking companies to develop. Annotation c. by Book News, Inc., Portland, Or.
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