Communicating in Crisis or Managerial Accounting

Communicating in Crisis

Author: Jean Michel Guillery

This volume is both an in-depth field analysis and step-by-step guide to preventing commercial disasters from which companies may never recover. Drawing upon a wide range of the sorts of crises that managers must face (examples include McDonald's, Perrier, Tylenol, etc.) the authors present appropriate strategies designed to reassure the public and keep business going. A tool for corporate managers, Communicating in Crisis is also a unique supplementary text for graduate and undergraduate business courses focusing on public relations, managerial and corporate communication, and risk management.

Booknews

Referring to corporate crisis case studies from product rumors to actual contamination (e.g. of Tylenol), two French consultants discuss how to apply their theoretical framework to appropriate communication strategies. Originally published as (1997). Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Foreword
	Introduction: What Is Crisis Communication?
1	Product Risk and Crisis Communication	1
2	Industrial Risk and Crisis Communication	29
3	Institutional Risk and Crisis Communication	37
4	Major Collective Fears and Crisis Communication	47
5	Communicating in a Crisis	53
6	Crisis Unit Organization and Operation	73
7	Training and Preparing for Crisis Communication	85
	Conclusion	91
	References	93

New interesting book: Christmas Recipes or Piratica

Managerial Accounting

Author: Cecily A A Raiborn

Raiborn was developed around a business decision framework that emphasizes the practical rather than the theoretical. The new edition continues this tradition, but also focuses more attention on those concepts that will help future managers in business: organizational strategy, planning and control.