Semiconductor Manufacturing Technology or Consumer Behavior

Semiconductor Manufacturing Technology

Author: Michael Quirk

This book is written for students in two- and four-year technology programs at community colleges and universities. Chapters are organized around the broad technologies applicable to semiconductor manufacturing.

Chapters 1 to 8 present fundamental technical information relevant to semiconductor manufacturing. Chapter 9 presents a process model overview with a general flowchart that links the major areas in wafer fabrication. Chapters 10 to 19 cover each of the major processes. Each process chapter concludes with a summary of quality measures and troubleshooting issues to provide the student with practical challenges encountered during wafer fabrication. Chapter 20 provides an overview of the back-end process for IC assembly and packaging.

Academic and industry reviewers have applauded this book as the most comprehensive and up-to-date text currently available in the market.

Book review: The Complete Idiots Guide to Canon EOS Digital Cameras or Working Effectively with Legacy Code

Consumer Behavior: In Fashion

Author: Michael Solomon

Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.

Among other special features, this comprehensive text:

• Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter
• Relates consumer behavior concepts specifically to fashion products and processes
• Integrates the rapidly-evolving domain of fashion e-commerce
• Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets
• Includes both a marketing and consumer approach to the business of fashion
• Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues
• Includes a chapter on consumer protection by business, government, and independent agencies

Table of Contents:

	Preface
Pt. I	Introduction	1
1	Introduction to Fashion Concepts, Fashion Theories, and Consumer Behavior	1
2	Cultural Influences on Consumer Behavior	36
3	The Creation and Diffusion of Fashion Consumer Culture	77
Pt. II	Consumer Characteristics and Fashion Implications	107
4	Individual Consumer Dynamics: Motivation and Values	107
5	Individual Consumer Dynamics: The Self	140
6	Demographic Subcultures: Age, Race, Ethnicity	177
7	Demographic Subcultures: Income and Social Class	217
8	Psychographics: Personality, Attitudes, and Lifestyle	249
9	Consumer Perceptions	289
Pt. III	Fashion Communication and Decision Making	321
10	Fashion Communication	321
11	Individual and Household Decision Making	351
12	Group Influence and Fashion Opinion Leadership	391
13	Buying and Disposing	430
Pt. IV	Ethics and Consumer Protection	467
14	Ethics, Social Responsibility, and Environmental Issues	467
15	The Role of Government and Business in Consumer Protection	499
	Index	531