Managing Interactive Media Projects
Author: Tim Frick
From the birth of a media project idea to the implementation and maintenance of that project, this book provides the skills and know-how to master the process of managing interactive media projects. Managing Interactive Media Projects offers important insights and techniques for various approaches to the process of creating interactive media. It covers the ever-important steps of planning, documenting, writing, designing, implementing, testing, debugging and maintaining interactive media projects that range from web sites and online media to DVDs, CD-ROMs and Flash. Detailed breakdowns of key steps in developing interactive projects coupled with in-depth case studies and digital supplemental materials make it a valuable resource in today's creative market. Written in a cohesive yet easy to understand manner, this book will transform the daily drudgery of technical specifications and documentation into an easy-to-implement process that will help readers to surpass even their own expectations on their interactive media projects.
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Management Communication: Principles and Practice
Author: Michael E Hattersley
Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.
Table of Contents:
| Pt. 1 | Principles of effective communication | |
| 1 | Foundations of management communication | 3 |
| 2 | Setting goals | 16 |
| 3 | Audience analysis | 37 |
| 4 | Point of view | 47 |
| 5 | Message : content and argument | 57 |
| 6 | Structure | 68 |
| 7 | Choosing media | 83 |
| 8 | Style and tone | 101 |
| Pt. 2 | Applications | |
| 9 | Giving and receiving feedback | 121 |
| 10 | Managing meetings | 133 |
| 11 | Communicating change | 145 |
| 12 | Communicating with external audiences | 162 |
| 13 | Diversity and intercultural communication | 189 |
| 14 | Personal and corporate ethics | 199 |
| 15 | Electronic communication | 211 |
| Pt. 3 | Technique | |
| 16 | Effective writing : a brief manual of style | 233 |
| 17 | Effective speaking : a brief manual of style | 253 |
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