World Wide Web Marketing3rd Edition or Joan Robinson

World Wide Web Marketing,3rd Edition

Author: Jim Stern

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:

• Interactivity
• Affiliate marketing
• Using B2B technology to sell through resellers
• Wireless marketing
• eMetrics, or how to measure online marketing strategies
• Data mining techniques

Table of Contents:

	Acknowledgments
	About the Author
	Introduction
Ch. 1	Using the World Wide Web for Marketing - What Are You Trying to Accomplish?	1
Ch. 2	Customer Service First	15
Ch. 3	The Usable Web - Be Kind to Your Users	35
Ch. 4	Interactivity Goes with the Flow	85
Ch. 5	Selling Services	107
Ch. 6	Feedback	125
Ch. 7	Value-Added Marketing - It's Personal	157
Ch. 8	Personalization - Getting to Know You	175
Ch. 9	Professional Personalization - Extranets and Customer Relationship Management	225
Ch. 10	Partner Relationship Management	249
Ch. 11	Attracting Attention	267
Ch. 12	Measure for Measure	319
Ch. 13	Managing Your Site and Your Sanity	361
Ch. 14	Looking toward the Future	383
	Index	403

Interesting textbook: Hauptsache der Volkswirtschaft

Joan Robinson: A Bio-Bibliography, Vol. 2

Author: James Cicarelli

Among the most imaginative and controversial economists of the 20th century, Joan Robinson is one of the intellectual giants of modern economics. This book pays homage to her and extends the knowledge of her contributions to a new generation of economists. It begins with a chronological history of her life. A biographical sketch follows, giving in-depth analysis of her major writings and her many conflicts with mainstream economists, particularly the "bastard Keynesians" of the United States. The book includes two annotated bibliographies of works by Robinson and works about her and her economic theories. The index makes the book readily accessible.

Booknews

Details the life of this multi-faceted woman, one of the foremost economists of the 20th Century until her death in 1983. Includes a chronological history, a seven-part biographical sketch, plus an annotated bibliography of her published works, and of works about Joan Robinson and her writings. Annotation c. Book News, Inc., Portland, OR (booknews.com)