ABCs of Relationship Selling Through Service or Using Econometrics

ABC's of Relationship Selling Through Service

Author: Charles Futrell

ABC’s of Relationship Selling, 10/e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This new edition presents a sales process or system in a logical sequence than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.

New interesting book: Food You Want to Eat or Home Creamery

Using Econometrics: A Practical Approach

Author: AH Studenmund

A. H. Studenmund's practical introduction to econometrics combines single-equation linear regression analysis with real-world examples and exercises. Using Econometrics: A Practical Guide provides a thorough introduction to econometrics that avoids complex matrix algebra and calculus, making it the ideal text for the beginning econometrics student, the regression user looking for a refresher or the experienced practitioner seeking a convenient reference.

Table of Contents:

Ch. 1	An overview of regression analysis	2
Ch. 2	Ordinary least squares	35
Ch. 3	Learning to use regression analysis	66
Ch. 4	The classical model	88
Ch. 5	Hypothesis testing	112
Ch. 6	Specification : choosing the independent variables	162
Ch. 7	Specification : choosing a functional form	203
Ch. 8	Multicollinearity	245
Ch. 9	Serial correlation	313
Ch. 10	Heteroskedasticity	346
Ch. 11	A regression user's handbook	390
Ch. 12	Time-series models	420
Ch. 13	Dummy dependent variable techniques	447
Ch. 14	Simultaneous equations	474
Ch. 15	Forecasting	511
Ch. 16	Statistical principles	533