Human Communication or The Fast Path to Corporate Growth

Human Communication: The Basic Course

Author: Joseph DeVito

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Booknews

This textbook explores the fundamentals of perception, listening, verbal and nonverbal messages, interpersonal relationships, small group communication, interviewing, and public speaking. The ninth edition adds material on cultural issues, workplace communication, communication over the computer, and ethical issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)

New interesting book: Emerils TV Dinners or The Emperors of Chocolate

The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Author: Marc H Meyer

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries.
The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth.
The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications.
This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy.

Table of Contents:

Introduction: The Fast Path to Corporate Growth     3
IBM Rises from the Ashes     11
A Framework for Action     33
Segmenting Markets for Growth     49
Understanding User Needs     73
Creating Design Concepts, Prototyping, and Validating Design Choices     99
How Honda Innovates     125
Product Line and Platform Development     143
Honda's Element Comes to Life     171
Business Model Innovation     191
New Brand and Product Line Development at Mars     211
Making the Business Case     239
Executive Decision Making     269
Leading Teams to Growth     285
Underlying Technology Principles in IBM's Renewal     305
Index     317