Project Management
Author: John M Nicholas
Project Management for Business, Engineering and Technology, 3rd edition is a direct response to the ever-increasing need for better project management. First covering the essential background, from origins and philosophy to methodology, the main bulk of the book is dedicated to the concepts and techniques of practical application, including project initiation and proposals, scope and task definition, scheduling, budgeting, risk analysis, control, project organization and all-important "people" aspects--project leadership, team building, conflict resolution and stress management.
The Systems Development Cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program or task force. Focusing on projects as goal-oriented systems of interrelated components functioning in a larger environment, the book targets the ultimate purpose of project management--to unify and integrate the interests, resources and work efforts of many stakeholders, as well as schedules, budgets, and plans, to accomplish the overall project goal.
This new edition provides:
* A comprehensive, balanced view that emphasizes both the behavioral and quantitative sides of project management
* Methods, procedures and systems for defining, planning, scheduling, controlling and organizing project activities
* Methods and procedures for handling the organziational, managerial and human behavioral issues relevant to project management
* Tools and concepts of growing importance, including project methodology, the project management office, project portfolio management andinternational project management
* Over 100 examples and case studies to illustrate theory in practice
* Extensive instructor support materials, including PowerPoint slides, exam questions and answers, case studies, teaching suggestions, useful websites, additional reading and teaching materials, when you log in to Elsevier's textbook site for the book at textbooks.elsevier.com/companions/9780750683999
This book is intended for advanced undergraduate and graduate university students, and for practicing managers in business, engineering and technology.
John Nicholas is Professor of Information Systems and Operations Management, Loyola University, Chicago. He is an active teacher, writer and researcher in project management and manufacturing management.
Herman Steyn is Professor at the Department of Engineering and Technology Management, University of Pretoria, South Africa.
* Takes a unique systems approach to project management, relevant to the management of virtually any kind of project, program or task force
* New case studies, including Proposal Evaluation for Apollo Spacecraft, The Big Dig: Boston's Central Artery/Tunnel Project and Maxim Corporation America
* New chapters on growing areas such as project methodology, the project management office, project portfolio management and international project management
* Extensive instructor support materials, including PowerPoint slides, exam questions and answers, case studies, teaching suggestions, useful websites, additional reading and teaching materials, when you log in to Elsevier's textbook site for the book at textbooks.elsevier.com/companions/9780750683999
Read also Taxation of Estates Gifts and Trusts or Organization Theory
Public Relations: A Values-Driven Approach
Author: David W Guth
Public Relations: A Values-Driven Approach, Fourth Edition
David W. Guth, University of Kansas
Charles Marsh, University of Kansas
In a time when society holds individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. This text provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, this fourth edition continues to appealto students through lively anecdotes, an informal writing style, and a very reasonable price.
Features of Public Relations: A Values-Driven Approach, Fourth Edition:
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Emphasizes values and ethics in public relations throughout, raising students' consciousness of contemporary issues in the field.
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Focuses on critical-thinking systems within public relations, providing students with specific strategies for planning, writing, presenting, crisis communications, cross-cultural communication, and ethical decision-making.
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Incorporates “Thumbs Up” and “Thumbs Down” case studies illustrating key concepts and featuring real-world examples of both successful and disastrous public relations tactics. New case studies in this edition includethe use of public relations in the Sago Coal Mine disaster, the Dove Campaign for Real Beauty, and rock star Bono’s anti-poverty campaign.
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Addresses current topics, as they relate to and affect the publicrelations field, including Hurricane Katrina, the Virginia Tech shootings, the war in Iraq, global warming, the growth of social media such as YouTube and Facebook, and international public relations.
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Provides new data on the public relations profession, including the latest PRSA Membership Survey, the latest report of the Commission on Public Relations Education, new diversity statistics on the public relations workforce, new data from the Bureau of Labor Statistics, and updated statistics on women in the workplace, sexual harassment, and salary equity.
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Integrates many pedagogical features including “Values Statements” from successful and respected organizations, and “Memos from the Field” featuring unfiltered advice from award-winning public relations practitioners.
Here’s what reviewers are saying about Public Relations: A Values-Driven Approach, 4e:
“This book is an excellent introduction to the field of PR with an emphasis on values and ethics throughout. The book is readable, appealing to students, and is well integrated with examples of different kinds and lengths that help bring this field to life for students.”
–Marjorie Keeshan Nadler, Miami University
“The book is excellent in every facet of learning PR from the ground up. At the end of the course, my students know the basic propositions of public relations and they have the confidence to weigh in cogently on current issues.”
–Astrid Sheil, Northern Arizona University
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