Wednesday, December 17, 2008

Hotel and Lodging Management or The Scientist Practitioner

Hotel and Lodging Management: An Introduction

Author: Alan T Stutts

Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments.

This updated Second Edition presents:



• New, completely updated chapters on human resources and the sales and marketing departments

• Up-to-date case studies reflecting the latest management trends and issues

• Profiles of industry pioneers working at all types of properties, from small motels to five-star hotels

• New sections on yield management, lodging environments, franchise companies, and management organizations


Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.

Booknews

This text prepares students to succeed at entry-level management positions and provides a foundation needed to enjoy a successful career. It combines detailed presentations of front office and housekeeping management with a close examination of organizational structure and the interdependent relationship between departments. There are detailed descriptions of day to day procedures, and chapters on forecasting and business planning, franchise agreements, resorts, and career planning. Stutts is dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Ch. 1Growth and development of the lodging industry1
Ch. 2Organizational structure27
Ch. 3The front office53
Ch. 4Housekeeping87
Ch. 5The marketing and sales department117
Ch. 6Human resource management135
Ch. 7Hotel food and beverage163
Ch. 8Loss prevention and security189
Ch. 9The general manager217
Ch. 10Yield management235
Ch. 11Management contracts and franchise agreements247
Ch. 12Time-share and vacation ownership285
Ch. 13Resorts, themed lodging, and special lodging environments301

Books about marketing: Market Fresh Mixology or Barbecue Biscuits and Beans

The Scientist Practitioner: Research and Accountability in the Age of Managed Care

Author: Steven C Hayes

Involvement in practice-based research and accountability is an applied and a research necessity. This book stresses that research and practice are not separate domains but integrated. Emphasizes managed care and systems of health care delivery; shows how single-case designs fit into an overall model of science-based practice; covers current systems of assessment that allow the evaluation of elinical impact in the practice environment; and describes how program development and evaluation should fit into the skills of the modern empirical clinician. Topics include: a detailed description of managed care systems in chapter 2; includes a model of how ot succeed in managed care in chapter 4; and offers program evaluation in chapter 10. For clinical psychology practitioners who emphasize evalutation of treatment outcomes.

Booknews

Explains to students and practitioners in behavioral health how to incorporate research and scientific principles into their daily work. Discusses such aspects as current research strategies, time-series methodology, production and consumption of clinical repetition series, program evaluation, self-report and physiological measures, and direct observation and self-monitoring. The 1984 edition is here updated to account for the industrialization and privatization of health care and the concomitant pressure to find the most effective, efficient, and profitable treatments. Annotation c. by Book News, Inc., Portland, Or.



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