Success Secrets of the Online Marketing Superstars or Successful Business Research

Success Secrets of the Online Marketing Superstars

Author: Mitch Meyerson

Don’t Let Your Online Business Get Lost in Cyberspace
E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is to attract new customers and stand out in today’s cluttered marketplace.
In Success Secrets of the Online Marketing Superstars, 24 of the most successful Internet Marketers in the world will share their proven strategies for making money online. The Who’s Who list of marketing stars will teach readers:

• The most effective ways to bring traffic to your Web site
• How to write Web copy that gets visitors to purchase
• The biggest mistakes new online businesses make
• How to automate your Web site and set up ongoing streams of passive revenue

This book will help avoid years of guesswork and frustration, and teach you the most effective strategies for creating a profitable online business.

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Table of Contents:

1	The million dollar mindset	1
2	Creating multiple streams of income on the Internet	11
3	Guerrilla marketing online and offline	21
4	Building your online brand	31
5	Writing Web copy that sells	41
6	The seduction of the online surfer	57
7	The magical power of headlines	73
8	Traffic conversion secrets	93
9	How to automate your online marketing	105
10	Building your business using audio, Web, and video conferencing	115
11	Speed selling on the Internet	123
12	eBay - the world's online marketplace	137
13	Mastering pay-per-click : Google, Overture, and more	147
14	Advanced traffic strategies	157
15	Publicity for your online success	171
16	Mastering affiliate programs	181
17	Mastering e-mail marketing	191
18	Proven list-building strategies	205
19	The perils of the Internet and what you can do to protect yourself	219
20	Understanding blogs and RSS feeds	231
21	Coaching and the virtual business	245
22	Joint ventures : the secret to profit and productivity online	257
23	How to create products for the Web	265
24	Using exit strategies to make more money	277

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Successful Business Research: Straight to the Numbers You Need--Fast!

Author: Rhonda Abrams

Creating or growing a successful business depends on finding critical numbers: market size, industry trends, forecasts, analysis, sales numbers, and more. People need data for business plans, to raise money or writer reports, but trying to locate such numbers can be overwhelming, and few resources exist to show readers how. Now this distinctive book guides readers through each step of the research process.