Technology Strategy for Managers and Entrepreneurs
Author: Scott Andrew Shan
This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance.
This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy.
This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance.
Table of Contents:
Ch. 1 Introduction 1
Sect. A Understanding Technological Change 16
Ch. 2 Technology Evolution 16
Ch. 3 Technology Adoption and Diffusion 45
Ch. 4 Sources of Innovation 71
Sect. B Coming Up With Innovations 96
Ch. 5 Selecting Innovation Projects 96
Ch. 6 Customer Needs 117
Ch. 7 Product Development 144
Sect. C Benefiting from Innovation 170
Ch. 8 Patents 170
Ch. 9 Trade Secrets, Trademarks, and Copyrights 196
Ch. 10 Capturing Value from Innovation 226
Ch. 11 Competitive Advantage in High-Tech Industries 248
Ch. 12 Technical Standards 269
Ch. 13 Strategy in Networked Industries 288
Sect. D Formulating Technology Strategy 308
Ch. 14 Collaboration Strategies 308
Ch. 15 Strategic Human Resource Management of Technical Professionals 335
Ch. 16 Organization Structure for Technology Strategy 358
Name Index 387
Subject Index 393
Interesting book: Raichlen on Ribs Ribs Outragious Ribs or The Apprentice
Supply Chain Management: From Vision to Implementation
Author: Stanley E Fawcett
For undergraduate or MBA courses in Supply Chain Management.
This text takes a strategic, managerial, and cross-functional view of supply chain management, enabling managers to participate in the vision and implementation of world-class supply chain networks. To achieve this, the book introduces a Supply Chain Roadmap process model as a guiding framework for designing and implementing integrated supply chains. Students gain the knowledge and analytical tools to perform analysis and act as change agents within their organizations.
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