Managing the Big Picture in Colleges and Universities or Strategic Management

Managing the Big Picture in Colleges and Universities: From Tactics to Strategies (Ace/Praeger Series on Higher Education)

Author: Richard L Alfred

In the past, colleges and universities relied on "small picture" tactics to determine insititutional direction. Even now, many institutions are missing a "big picture" approach to leadership and management. In an environment where business continues to aggressively optimize the opportunities it sees in higher education, institutional leaders must adopt a more strategic approach to guiding colleges and universities into the future. Strategy must become an essential part of the organizational architecture of every college and university.

Table of Contents:

	Foreword
Ch. 1	Distinguishing strategy from tactics	3
Ch. 2	Conceptualization and application in contemporary organizations	23
Ch. 3	Breaking strategy into manageable parts	59
Ch. 4	How context shapes strategy	103
Ch. 5	Strategy in colleges committed to the liberal arts	133
Ch. 6	Strategy in institutions with a comprehensive mission	155
Ch. 7	Strategy in for-profit institutions	189
Ch. 8	Framing and articulating strategy	207
Ch. 9	Building a plan of implementation	227
Ch. 10	Evaluating for impact	247

Interesting textbook: Slow Food Nation or Black Forest Cuisine

Strategic Management: Concepts and Cases (with Infotrac)

Author: Michael A Hitt

STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. In addition to the concepts portion, the text includes 35 compelling case studies or you can easily build your own case selections from premier providers such as Harvard, Ivey, and Darden.