Friday, December 19, 2008

English for Global Business or The World of Fashion

English for Global Business

Author: Emily Candace Reynolds Lites

English for Global Business is a business English textbook for non-native speakers who are learning English in order to conduct business, communicate with international professionals, advance in a career, prepare for the TOEIC exam, or pursue an MBA or other university professional degree in English.
This textbook emphasizes the oral communication skills that are most needed for international business. This focus on the language of business and social interactions enables the businessperson to understand international associates clearly and to speak naturally and with confidence. The book also familiarizes learners with American English usage and with aspects of U.S. business protocol and etiquette.
English for Global Business is for intermediate-level students and contains chapters on:
Getting acquainted
Describing your work
Telephoning
Traveling internationally
Entertaining a business associate
Discussing issues
Exercises for listening, vocabulary, language mastery, and communication encourage increased knowledge and fluency. Sections on professional protocols introduce learners to cross-cultural issues and the etiquette appropriate for common business interactions in the United States.



Table of Contents:
To the Studentv
To the Instructor or Trainervii
Module 1.Getting Acquainted
Unit 1.Introducing Yourself2
Unit 2.Introducing Others7
Unit 3.Starting a Conversation11
Unit 4.Ending a Conversation and Leave-taking15
Module 2.Describing Your Work
Unit 5.Talking about Facts and Figures22
Unit 6.Introducing Your Company29
Unit 7.Describing Company Organization34
Unit 8.Describing Job Responsibilities38
Module 3.Telephoning
Unit 9.Problems Telephoning46
Unit 10.Making a Phone Call49
Unit 11.Scheduling a Meeting54
Unit 12.Ending a Phone Conversation59
Module 4.Traveling Internationally
Unit 13.Making Plans66
Unit 14.Making Airline Reservations72
Unit 15.Booking a Hotel, Checking In, and Checking Out78
Unit 16.Describing Products at a Trade Show82
Module 5.Entertaining a Business Associate
Unit 17.A Business Lunch88
Unit 18.Ordering Food93
Unit 19.Ordering Drinks98
Unit 20.Etiquette in Social Situations102
Module 6.Discussing Issues
Unit 21.Starting a Discussion108
Unit 22.Giving Opinions, Agreeing, and Disagreeing114
Unit 23.Developing the Discussion119
Unit 24.Summarizing Views and Making Suggestions124
Listening Script and Answer Key131
Information Files151
Language Notes173
Business Etiquette Quiz185

See also: Gumbo Tales or River Road Recipes II

The World of Fashion

Author: Jay Diamond

The World of Fashion, fourth edition, has been completely redesigned, updated, and is now in full color. This text is the essential source for students who want to understand the fashion industry. Starting with an introduction to the history of fashion and its evolving role within the global marketplace, this book provides in-depth coverage of the designing, manufacturing, and merchandising segments of the fashion apparel and textiles industries. Each chapter focuses on an aspect of the industry, from its history and the theory of design to product development, manufacturing, and merchandising.



No comments:

Post a Comment